Amino Strong

How Lush Fumbled the Ball on their Bath Bombs

How Lush Fumbled the Ball on their Bath Bombs

Is Lush really “fresh” and “natural”?

Lush bath bombs are incredibly popular and rightly so. Since their inception nearly 20 years ago, their bath bombs have been the best selling product behind a company that has expanded from modest British routes to a seemingly fixtured state in every large mall throughout the West. 
But through bath bombs Lush had an opportunity to expand on the wellness of millions. 
We examine where they went wrong and how it opened up an opportunity for innovation through a team interested in bathing out of San Diego.

Continue reading